;

Available for work

DESIGN THAT TRANSFORMS

DESIGN THAT TRANSFORMS

I specialise in complex, regulated industries, working at the intersection of behaviour, strategy and impact.

Her designs are always clean, clear and intuitive.

Jo easily understands the bigger picture, whilst being able to dive into the detail when needed…

Chris Kirk, Direct of International - UCAS

Exceptional skills in user experience design

I highly recommend Jo for any role that requires a keen understanding of user needs and a dedication to continuous improvement.

Mark Pardington - Software Engineering Manager and Product Lead, UCAS

Exceptional skills in user experience design

I highly recommend Jo for any role that requires a keen understanding of user needs and a dedication to continuous improvement.

Mark Pardington - Software Engineering Manager and Product Lead, UCAS

She’s one of those designers who raises the standard for everyone around her…

I’d recommend her to any team looking for a designer who blends craft, strategy, and customer insight.

Kieran Lynch, Product Owner

She’s one of those designers who raises the standard for everyone around her…

I’d recommend her to any team looking for a designer who blends craft, strategy, and customer insight.

Kieran Lynch, Product Owner

Her designs are always clean, clear and intuitive.

Jo brings real empathy and lots of curiosity when she robustly researches user pains and gains. Thinking holistically about the entire customer journey when she then creates smart, innovative and simple solutions and experiences...

Chris Kirk, Direct of International - UCAS

Exceptional skills in user experience design

Jo’s exceptional skills in user experience design, her strategic mindset, and her commitment to leveraging customer insights have made a profound impact on our team and product development. I highly recommend Jo for any role that requires a keen understanding of user needs and a dedication to continuous improvement...

Mark Pardington - Software Engineering Manager and Product Lead, UCAS

Exceptional skills in user experience design

Jo’s exceptional skills in user experience design, her strategic mindset, and her commitment to leveraging customer insights have made a profound impact on our team and product development. I highly recommend Jo for any role that requires a keen understanding of user needs and a dedication to continuous improvement...

Mark Pardington - Software Engineering Manager and Product Lead, UCAS

She’s one of those designers who raises the standard for everyone around her…

Jo is a proactive, trusted partner to product and engineering, and I’d recommend her to any team looking for a designer who blends craft, strategy, and customer insight....

Kieran Lynch Product Owner, Fruugo

She’s one of those designers who raises the standard for everyone around her…

Jo is a proactive, trusted partner to product and engineering, and I’d recommend her to any team looking for a designer who blends craft, strategy, and customer insight....

Kieran Lynch Product Owner, Fruugo

Testimonials

  • Her designs are always clean, clear and intuitive.

    Jo easily understands the bigger picture, whilst being able to dive into the detail when needed…

    Chris Kirk, Direct of International - UCAS

  • She’s one of those designers who raises the standard for everyone around her…

    I’d recommend her to any team looking for a designer who blends craft, strategy, and customer insight.

    Kieran Lynch - Product Owner

    Fruugo

  • Great collaborator and communicator

    Jo impressed me in many ways, She is very motivated, and her passion for UX is easy to see.

    Michelle Brideau - Project Manager, CarePlanner

  • Exceptional skills in user experience design

    I highly recommend Jo for any role that requires a keen understanding of user needs and a dedication to continuous improvement...

    Mark Pardington - Software Engineering Manager and Product Lead, UCAS

Back to top

Jo Laycy 2026 ©

Jo Laycy 2026 ©

Jo Laycy 2026 ©