Testimonials

“Jo brings real empathy and lots of curiosity when she robustly researches user pains and gains. Thinking holistically about the entire customer journey when she then creates smart, innovative and simple solutions and experiences. 


Her designs are always clean, clear and intuitive.


Her designs are always clean, clear and intuitive. Balancing business needs with what’s best for the user. Jo easily understands the bigger picture, whilst being able to dive into the detail when needed”

“Jo brings real empathy and lots of curiosity when she robustly researches user pains and gains. Thinking holistically about the entire customer journey when she then creates smart, innovative and simple solutions and experiences. 


Her designs are always clean, clear and intuitive.


Her designs are always clean, clear and intuitive. Balancing business needs with what’s best for the user. Jo easily understands the bigger picture, whilst being able to dive into the detail when needed”

Chris Kirk

Director of International, UCAS

“At UCAS, I had the pleasure of managing Jo. I was immediately impressed by her ability to leverage her extensive knowledge of psychology and user experience to create design enhancements that significantly improved the value of our product set. Every design element Jo created was meticulously thought out, with clear reasons and principles guiding even the smallest changes. She had a keen understanding of the strategy and direction behind the product set, ensuring her designs were perfectly aligned with our overall goals. 

Jo’s exceptional skills in user experience design, her strategic mindset, and her commitment to leveraging customer insights have made a profound impact on our team and product development.

Jo’s proactive and data-driven approach led to the creation of a regular report on our products, providing in-depth insights not only on what had occurred but also on the underlying reasons why. Dubbed the “Miraculous” report by many colleagues, it revealed insights we might never have discovered and informed decisions on future roadmap items. 

Jo is highly customer-driven and customer-centric. She introduced the team to a feedback capture and analysis tool, which significantly contributed to shaping the roadmap based on real customer insights. Overall, Jo’s exceptional skills in user experience design, her strategic mindset, and her commitment to leveraging customer insights have made a profound impact on our team and product development. I highly recommend Jo for any role that requires a keen understanding of user needs and a dedication to continuous improvement. She would be an invaluable asset to any organization.”

“At UCAS, I had the pleasure of managing Jo. I was immediately impressed by her ability to leverage her extensive knowledge of psychology and user experience to create design enhancements that significantly improved the value of our product set. Every design element Jo created was meticulously thought out, with clear reasons and principles guiding even the smallest changes. She had a keen understanding of the strategy and direction behind the product set, ensuring her designs were perfectly aligned with our overall goals. 


Jo’s exceptional skills in user experience design, her strategic mindset, and her commitment to leveraging customer insights have made a profound impact on our team and product development.

Jo’s proactive and data-driven approach led to the creation of a regular report on our products, providing in-depth insights not only on what had occurred but also on the underlying reasons why. Dubbed the “Miraculous” report by many colleagues, it revealed insights we might never have discovered and informed decisions on future roadmap items. 

Jo is highly customer-driven and customer-centric. She introduced the team to a feedback capture and analysis tool, which significantly contributed to shaping the roadmap based on real customer insights. Overall, Jo’s exceptional skills in user experience design, her strategic mindset, and her commitment to leveraging customer insights have made a profound impact on our team and product development. I highly recommend Jo for any role that requires a keen understanding of user needs and a dedication to continuous improvement. She would be an invaluable asset to any organization.”he start.
“At UCAS, I had the pleasure of managing Jo. I was immediately impressed by her ability to leverage her extensive knowledge of psychology and user experience to create design enhancements that significantly improved the value of our product set. Every design element Jo created was meticulously thought out, with clear reasons and principles guiding even the smallest changes. She had a keen understanding of the strategy and direction behind the product set, ensuring her designs were perfectly aligned with our overall goals. 

Jo’s exceptional skills in user experience design, her strategic mindset, and her commitment to leveraging customer insights have made a profound impact on our team and product development.

Jo’s proactive and data-driven approach led to the creation of a regular report on our products, providing in-depth insights not only on what had occurred but also on the underlying reasons why. Dubbed the “Miraculous” report by many colleagues, it revealed insights we might never have discovered and informed decisions on future roadmap items. 

Jo is highly customer-driven and customer-centric. She introduced the team to a feedback capture and analysis tool, which significantly contributed to shaping the roadmap based on real customer insights. Overall, Jo’s exceptional skills in user experience design, her strategic mindset, and her commitment to leveraging customer insights have made a profound impact on our team and product development. I highly recommend Jo for any role that requires a keen understanding of user needs and a dedication to continuous improvement. She would be an invaluable asset to any organization.”

Mark Pardington

Software Engineering Manager and Product Lead, UCAS

“I’ve worked with Jo in the Product team at CarePlanner, where I was a Project Manager/Business Analyst. In the time we worked together, Jo impressed me in many ways, She is very motivated, and her passion for UX is easy to see. There were always new books on her desk and articles being shared by her with the team, showing her appetite to continue to learn and grow in her career.


Working with Jo was a pleasure, she’s a great collaborator and communicator. Her ability to craft questions for user research and interviews resulted in some fantastic insights that challenged our assumptions.


She was able to present her research in a way that was easy to understand and enabled the product team and stakeholders to make confident, data-driven decisions for product development. Jo always has the bigger picture in mind whilst dealing with the details of complex user journeys. She makes an effort to understand any time and budget constraints involved in her work and aims to find a balance that delivers value to both end users and stakeholders.”

“I’ve worked with Jo in the Product team at CarePlanner, where I was a Project Manager/Business Analyst. In the time we worked together, Jo impressed me in many ways, She is very motivated, and her passion for UX is easy to see. There were always new books on her desk and articles being shared by her with the team, showing her appetite to continue to learn and grow in her career.


Working with Jo was a pleasure, she’s a great collaborator and communicator. Her ability to craft questions for user research and interviews resulted in some fantastic insights that challenged our assumptions.


She was able to present her research in a way that was easy to understand and enabled the product team and stakeholders to make confident, data-driven decisions for product development. Jo always has the bigger picture in mind whilst dealing with the details of complex user journeys. She makes an effort to understand any time and budget constraints involved in her work and aims to find a balance that delivers value to both end users and stakeholders.”

“I’ve worked with Jo in the Product team at CarePlanner, where I was a Project Manager/Business Analyst. In the time we worked together, Jo impressed me in many ways, She is very motivated, and her passion for UX is easy to see. There were always new books on her desk and articles being shared by her with the team, showing her appetite to continue to learn and grow in her career.


Working with Jo was a pleasure, she’s a great collaborator and communicator. Her ability to craft questions for user research and interviews resulted in some fantastic insights that challenged our assumptions.


She was able to present her research in a way that was easy to understand and enabled the product team and stakeholders to make confident, data-driven decisions for product development. Jo always has the bigger picture in mind whilst dealing with the details of complex user journeys. She makes an effort to understand any time and budget constraints involved in her work and aims to find a balance that delivers value to both end users and stakeholders.”

Michelle Brideau

Project Manager, CarePlanner

“Jo helped me by designing the user interface for a mobile app. The project was unique and it wasn’t clear how the interface should be laid out but Jo took my suggestions and produced a beautiful and intuitive set of high-fidelity designs. She was quick to understand the project requirements and her thoughtful questions let us both understand the user’s perspective and required journeys. Jo’s experience and skill as a designer were clear throughout the project and helped it move forward smoothly, for example, Jo’s early wireframes were really helpful in exploring ideas and helped establish the key aspects of the user flows. 


When it came to the final designs, no detail was too small for Jo to care about, all aspects of her work were high quality.


When it came to the final designs, no detail was too small for Jo to care about, all aspects of her work were high quality. It was always a pleasure to work with Jo, she is easy and enjoyable to work with in person and remotely. She was skilled at understanding communication from me even when it wasn’t clear or concise. I would recommend Jo and her design expertise to absolutely anybody.

“Jo helped me by designing the user interface for a mobile app. The project was unique and it wasn’t clear how the interface should be laid out but Jo took my suggestions and produced a beautiful and intuitive set of high-fidelity designs. She was quick to understand the project requirements and her thoughtful questions let us both understand the user’s perspective and required journeys. Jo’s experience and skill as a designer were clear throughout the project and helped it move forward smoothly, for example, Jo’s early wireframes were really helpful in exploring ideas and helped establish the key aspects of the user flows. 


When it came to the final designs, no detail was too small for Jo to care about, all aspects of her work were high quality.


When it came to the final designs, no detail was too small for Jo to care about, all aspects of her work were high quality. It was always a pleasure to work with Jo, she is easy and enjoyable to work with in person and remotely. She was skilled at understanding communication from me even when it wasn’t clear or concise. I would recommend Jo and her design expertise to absolutely anybody.

“Jo helped me by designing the user interface for a mobile app. The project was unique and it wasn’t clear how the interface should be laid out but Jo took my suggestions and produced a beautiful and intuitive set of high-fidelity designs. She was quick to understand the project requirements and her thoughtful questions let us both understand the user’s perspective and required journeys. Jo’s experience and skill as a designer were clear throughout the project and helped it move forward smoothly, for example, Jo’s early wireframes were really helpful in exploring ideas and helped establish the key aspects of the user flows. 


When it came to the final designs, no detail was too small for Jo to care about, all aspects of her work were high quality.


When it came to the final designs, no detail was too small for Jo to care about, all aspects of her work were high quality. It was always a pleasure to work with Jo, she is easy and enjoyable to work with in person and remotely. She was skilled at understanding communication from me even when it wasn’t clear or concise. I would recommend Jo and her design expertise to absolutely anybody.

Arthur Hurnell

CEO, Boxback

Jo Laycy 2024 ©

Jo Laycy 2024 ©

Jo Laycy 2024 ©

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