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"Jo brings real empathy and lots of curiosity when she robustly researches user pains and gains. Thinking holistically about the entire customer journey when she then creates smart, innovative and simple solutions and experiences. 


Her designs are always clean, clear and intuitive.


Balancing business needs with what’s best for the user. Jo easily understands the bigger picture, whilst being able to dive into the detail when needed”

Chris Kirk

Director of International, UCAS

"Jo brings real empathy and lots of curiosity when she robustly researches user pains and gains. Thinking holistically about the entire customer journey when she then creates smart, innovative and simple solutions and experiences. 


Her designs are always clean, clear and intuitive.


Balancing business needs with what’s best for the user. Jo easily understands the bigger picture, whilst being able to dive into the detail when needed”

Chris Kirk

Director of International, UCAS

Jo Laycy 2024 ©

Jo Laycy 2024 ©

Jo Laycy 2024 ©