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Available for work

ENGAGE, EMPOWER
& INNOVATE

Crafting sustainable human-centered experiences that are good for people and the planet.

Case Studies

Testimonials

Her designs are always clean, clear and intuitive.

UCAS

2022 - 2023

Jo brings real empathy and lots of curiosity when she robustly researches user pains and gains. Thinking holistically about the entire customer journey when she then creates smart, innovative and simple solutions and experiences...

Chris Kirk, Direct of International - UCAS

Her designs are always clean, clear and intuitive.

UCAS

2022 - 2023

Jo brings real empathy and lots of curiosity when she robustly researches user pains and gains. Thinking holistically about the entire customer journey when she then creates smart, innovative and simple solutions and experiences...

Chris Kirk - Director of International, UCAS

Her designs are always clean, clear and intuitive.

UCAS

2022 - 2023

Jo brings real empathy and lots of curiosity when she robustly researches user pains and gains. Thinking holistically about the entire customer journey when she then creates smart, innovative and simple solutions and experiences...

Chris Kirk, Direct of International - UCAS

Exceptional skills in user experience design

UCAS

2020 - 2023

Jo is highly customer-driven and customer-centric. She introduced the team to a feedback capture and analysis tool, which significantly contributed to shaping the roadmap based on real customer insights. Overall, Jo’s exceptional skills in user experience design, her strategic mindset, and her commitment to leveraging customer insights have made a profound impact on our team and product development. I highly recommend Jo for any role that requires a keen understanding of user needs and a dedication to continuous improvement. She would be an invaluable asset to any organization.”

Mark Pardington - Software Engineering Manager and Product Lead, UCAS

Exceptional skills in user experience design

UCAS

2020 - 2023

Jo is highly customer-driven and customer-centric. She introduced the team to a feedback capture and analysis tool, which significantly contributed to shaping the roadmap based on real customer insights. Overall, Jo’s exceptional skills in user experience design, her strategic mindset, and her commitment to leveraging customer insights have made a profound impact on our team and product development. I highly recommend Jo for any role that requires a keen understanding of user needs and a dedication to continuous improvement. She would be an invaluable asset to any organization.”

Chris Kirk - Director of International, UCAS

Exceptional skills in user experience design

UCAS

2020 - 2023

Jo is highly customer-driven and customer-centric. She introduced the team to a feedback capture and analysis tool, which significantly contributed to shaping the roadmap based on real customer insights. Overall, Jo’s exceptional skills in user experience design, her strategic mindset, and her commitment to leveraging customer insights have made a profound impact on our team and product development. I highly recommend Jo for any role that requires a keen understanding of user needs and a dedication to continuous improvement. She would be an invaluable asset to any organization.”

Mark Pardington - Software Engineering Manager and Product Lead, UCAS

Great collaborator and communicator

CarePlanner

2018 - 2020

Her ability to craft questions for user research and interviews resulted in some fantastic insights that challenged our assumptions. She was able to present her research in a way that was easy to understand and enabled the product team and stakeholders to make confident, data-driven decisions for product development.... She makes an effort to understand any time and budget constraints involved in her work and aims to find a balance that delivers value to both end users and stakeholders.

Michelle Brideau - Project Manager, CarePlanner

Great collaborator and communicator

CarePlanner

2018 - 2020

Her ability to craft questions for user research and interviews resulted in some fantastic insights that challenged our assumptions. She was able to present her research in a way that was easy to understand and enabled the product team and stakeholders to make confident, data-driven decisions for product development.... She makes an effort to understand any time and budget constraints involved in her work and aims to find a balance that delivers value to both end users and stakeholders.

Chris Kirk - Director of International, UCAS

Great collaborator and communicator

CarePlanner

2018 - 2020

Her ability to craft questions for user research and interviews resulted in some fantastic insights that challenged our assumptions. She was able to present her research in a way that was easy to understand and enabled the product team and stakeholders to make confident, data-driven decisions for product development.... She makes an effort to understand any time and budget constraints involved in her work and aims to find a balance that delivers value to both end users and stakeholders.

Michelle Brideau - Project Manager, CarePlanner

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Jo Laycy 2024 ©

Jo Laycy 2024 ©

Jo Laycy 2024 ©